In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.
Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.
There is a reason why old tech works, there’s a layer of trust and acceptance that marketers can benefit from – big time.
Old tech, one common goal
Today, we’re going to look at three pieces of ‘old’ marketing tech that are making a significant comeback with modern marketers (although, arguably, they’ve never really left the fray).
Although they operate on different platforms and have considerably different use cases, email marketing, QR codes and SMS messaging share three common goals.
- Audience building: any marketer worth their salt knows that in order to stand the best chance of increasing leads and interest
Article source: https://marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/
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