Mobile commerce has seen explosive growth in recent years. Thanks to smart devices that are making it easier for people to shop, the mobile commerce is now driving the majority of consumer traffic (81% h/t Shopify) and forecasted to draw more than half of online shopping by next year (53.9% h/t Statista).
It’s been a busy news week for SMS marketing for eCommerce — among them is Yotpo‘s acquisition of SMSBump, which adds SMS marketing to an eCommerce marketing platform that unlocks unique synergies between SMS marketing and Yotpo’s other products: user-generated content (reviews, visuals), loyalty programs, and referrals. The terms of deal were not disclosed.
With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers with smarter, cohesive, and higher-converting experiences
Article source: https://techstartups.com/2020/01/31/nyc-based-ecommerce-marketing-platform-yotpo-acquires-saas-startup-smsbump/
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