The NRF NXT experience gives digital marketers insights on the ever-evolving world of ecommerce and the future of retail. This year’s developing coronavirus implications meant the event put a greater emphasis on collaborating and merging ideas as retailers closed stores, pivoted to other forms of fulfillment and marketed products to customers from their homes.
NRF NXT went digital with NRF NXT ALL ACCESS, a virtual event July 20-22 for retail practitioners where leaders across technology, customer experience, branding and fulfillment shared resources and tactical takeaways on how to follow intuition, use new tools and be prepared for a future where retail disruption is inevitable. Here are five takeaways from some speakers at this year’s event.
Watch the latest sessions here.
Facing the fear of failure
Venture capitalist Magdalena Yesil kicked off NRF NXT ALL ACCESS with a reminder to allow passion to guide decision making. Her gut feeling that Salesforce would become
Article source: https://nrf.com/blog/5-key-takeaways-nrf-nxt-all-access
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