Early in the pandemic, Nick Gerard, Steven Layne, and Samantha Safer Valentine had a hit on their hands. In the era before Zoom fatigue set in, the trio launched Mainstream Live, a website and newsletter that curated live virtual events across platforms and gave people text-based reminders to check them out.
“We started with the discovery problem of people looking for cool things to do online,” Gerard told TechCrunch. “Right away we knew that we were tapping into something.” Overnight, tens of thousands of people were on the site, browsing for online events to keep them connected in a period of unprecedented social isolation.
After going viral, the Mainstream Live team found itself inundated with questions about the tools it used to surface events and keep its community in the loop. As the team built more services for its own needs, it eventually opened its custom toolkit, sharing the code to
Article source: https://techcrunch.com/2021/07/27/norby-creator-marketing-tools-gradient-ventures/
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