Perhaps it’s a sad reality of the modern age, or evidence of innate human addiction, but we really can’t live without our phones anymore. Tara Salmon dives into how smartphone separation anxiety is impacting marketers’ channel choices.
It’s no secret Australians have become a smartphone-dependent, thumb-scrolling nation of people who rarely leave the house – or even their beds – without a device in hand. As more and more of our lives are lived in the digital world, the insatiable desire to feel connected is now even manifesting into irrational fears of being without mobile phone access, also known as ‘nomophobia’.
You needn’t look far for evidence of this behaviour. Whether it’s walking down the street or catching public transport, a smartphone is never far away.
Recent research from dscout suggests that we touch our cell phones 2617 times per day – through either
Article source: https://www.marketingmag.com.au/hubs-c/opinion-salmon-nomophobia-channel
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