At the quarterly ClickZ Advisory Board meeting on December 3rd, our focus was on looking back at the most important things we’ve learned over the course of a very unusual year. We also looked ahead and made some predictions based on how these learnings can inform the next year and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table.
Key themes from this quarter’s meeting include the importance of agility, the frenzied pace of digital transformation (and the accompanying digital backlash), and the complexity, agility, and (a lack of) spontaneity in marketing that’s emerged as a result of wrangling remote teams.
#1: Data driven analytical teams that work remotely struggle with creativity
The inability to get in a room and
Article source: https://www.clickz.com/nine-important-marketing-takeaways-from-2020/264391/
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