New Visualizations in Airship Journeys Offer Breakthrough Simplicity to Perfect Cross-Channel Customer Experiences

New capabilities unify all aspects of journey creation, management and optimization, making it fast and easy for marketers to achieve success with cross-channel customer engagement

Customer engagement company Airship revealed new Airship Journeys visualizations that make managing in-the-moment cross-channel customer experiences dramatically simpler and more effective for marketers. Now, for the first time, marketers can quickly zero in on underperforming campaigns with high-level views of performance and journey relationships and — in a few clicks — modify messages to improve performance or connect journeys to advance other marketing goals.

Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel

Airship Journeys simplifies all aspects of cross-channel customer engagement. Journey setup is guided and based on goals marketers want people to achieve. Messages can be composed once and sent through any channel — mobile apps, websites, SMS,

Article source: https://martechseries.com/sales-marketing/customer-experience-management/new-visualizations-airship-journeys-offer-breakthrough-simplicity-perfect-cross-channel-customer-experiences/