Companies marketing themselves through text messages could soon find themselves in trouble for sending consumers unsolicited messages.
This is after the Communications Authority of Kenya (CA) made proposals that could significantly change how companies communicate with their consumers.
The move comes against the backdrop of numerous complaints against some brands for flooding their inboxes with adverts, mostly without their consent.
In the proposed regulations aimed at protecting consumers, CA will now require advertisers to wait until consumers make initial contact before they can start sending promotional text messages.
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Currently, corporates send mobile
Article source: https://www.standardmedia.co.ke/article/2001387378/new-rules-to-end-sms-ads-menace
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