Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services
Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages.
“Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching their intended destination.”
Tatango, whose marketing software enables their clients to send mass text messages, powers some of the largest text message marketing campaigns in the United States. Text message deliverability is one of the most critical components to a successful messaging campaign.
“Through careful analysis and our own rigorous testing, Neustar proved to be the gold standard in providing the most accurate real-time data about a consumer’s mobile device,”