MTA Week Watch: Enhanced Digital Marketing, Reduced Ad Fraud and HubSpot’s New Chatbot Builder

IBM, MediaMath Partnership to Give Digital Marketing a Boost
The new IBM, MediaMath partnership will help create a futuristic infrastructure that will connect brands and consumers better and prevent ads from playing at places where users don’t want them. This partnership will give a boost to cognitive bidding and provide marketers a more neutral buying environment.

Fight Ad Fraud with Adjust
Adjust announced expansion of its Coalition Against Ad Fraud (CAAF) with new partners and new guidelines for entry. All members are meant to undersign the guidelines and participate in the fight against ad fraud. New members include AdAction, AdColony, AppLift, Aarki, Dynalyst, Fyber, i-mobile, Inmobi, IronSource and more.

HubSpot Acquires Motion AI
HubSpot announced acquisition of Motion AI, a visual chatbot builder. This will allow users to create chatbots for their sites or other marketing channels like SMS/Messenger despite limited to no programming skills.

Martech thought leader Scott Brinker

Article source: https://www.martechadvisor.com/articles/communities-reviews/mta-week-watch-enhanced-digital-marketing-reduced-ad-fraud-and-hubspots-new-chatbot-builder/