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MoEngage, an AI customer engagement platform, today announced it has raised $32.5 million in a round led by Multiples Alternate Asset Management, with participation from Eight Roads Ventures, F-Prime Capital, and Matrix Partners. The San Francisco-based company says the new capital, which brings its total raised to over $72 million, will be used to support its global growth strategy and strengthen its AI and predictive capabilities.
Generally speaking, a positive customer experience translates to high customer spend. Eighty-six percent of buyers are willing to pay more for a great customer experience, according to one source. In fact, the Temkin Group found companies that earn $1 billion annually can expect to yield, on average, an additional $700 million within three years of investing in customer experience. Software-as-a-service providers, in particular, can anticipate a revenue
Article source: https://venturebeat.com/2021/07/30/moengage-raises-32-5m-to-inject-customer-engagement-with-ai/
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