Mobivity Holdings Corp. , a global provider of personalized guest engagement solutions that drive customer frequency and spend, today released the findings of its 2021 Restaurant Text Marketing Benchmarks Report which demonstrates the success and impact of text message marketing programs on guest frequency, spend and ROI for restaurants and brick and mortar brands.
Looking at its own network data of 15 million subscribers and 500 million transactions from 2018 to 2021, Mobivity found that text message marketing subscribers visit stores 44% more frequently than non-subscribers. And once a consumer joins a restaurant’s text messaging program, the guest’s spend increases 23%. Measured over six months, a text subscriber can be valued at $12.15 on average in incremental revenue and Mobivity saw brands with incremental text subscriber revenue as high as $16.59.
“Restaurants of every kind were particularly hit hard at the onset of the pandemic and continue to experience staffing, supply chain and
Article source: https://www.qsrmagazine.com/news/mobivity-finds-positive-impact-text-message-marketing
Recent Comments