How do you effectively market to people in 2021? There are countless forms of communication at our fingertips at all times, and therein lies the problem, as ads and sales pitches risk becoming so much noise amidst the deluge we experience on the internet and social media. In moving forward, perhaps marketers need to step back to one of the more relatively basic functions of our mobile devices: text messages.
I recently interviewed Matt Baglia, CEO and founder of SlickText, a text marketing firm out of Jamestown, New York and Nashville, Tennessee, about this particular marketing challenge, as well as the similar issue he and every other founder faces: differentiating yourself in a crowded and noisy marketplace.
Man reacting to smart phone
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Mary Juetten: When did
Article source: https://www.forbes.com/sites/maryjuetten/2021/04/20/mobile-marketing-with-slicktext/
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