(Editor’s note: An earlier version of this article ran on Food Truck Operator, a Vending Times sister publication.)

The majority of the population in the U.S. has a smartphone today, which makes mobile marketing strategies very effective at reaching a foodservice business’s intended audience. Studies have shown customers will research different options online in deciding which company to hire, which gives commercial foodservice operators an excellent opportunity to reach interested audiences via mobile platforms.

Let’s break down the most effective methods for foodservice marketing to help you find more customers.

What Is mobile marketing?

Mobile marketing is a strategy that targets customers using smartphones, tablets and other mobile devices through the channels of email, text, social media and other apps. Many people think that mobile marketing is synonymous with social media marketing. While social media is a major part of mobile marketing, there is much more to mobile marketing than just creating a

Article source: https://www.vendingtimes.com/blogs/mobile-marketing-strategies-for-success/

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