Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. A multichannel approach may – and should – be used, and you may use mobile marketing tactics to reach out to them through options like SMS, WhatsApp marketing, a mobile app, and other methods. Mobile marketing is particularly important because of the widespread use and popularity of smartphones.
Marketing Technology News: Highlights into the Growing Marketing Technology Landscape in the United Kingdom
Important Statistics on Mobile Marketing
As we’ve seen, mobile web use is now greater than it’s ever been, and Desktop users are becoming rarer in comparison. When you dig deeper, you’ll find that users now prefer to use our cell phones for various tasks.
- According to Statista, mobile devices accounted for 56 percent of organic search engine traffic in the first quarter of 2020.
Article source: https://martechseries.com/mts-insights/staff-writers/mobile-marketing-and-mobile-checkout-experiences-what-do-marketers-need-to-keep-in-mind/
Recent Comments