For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile customer experience (CX).
Consider that 65 percent 65% of customers find a positive experience with a brand to be more influential than great advertising. It’s more important today to quickly provide customers with the precise services or information they need than almost anything else. This evolution in competitive mindset isn’t just for upstart industry disruptors—it’s critical to established brands of every size. Consider that East Coast filling station Speedway and heartland grocer Hy-Vee have moved to the forefront of payment convenience with mobile wallet services powered by Apple Pay.
Indeed, regional
Article source: https://www.chiefmarketer.com/mobile-cx-how-burger-king-chipotle-more-are-getting-it-right/
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