Mobile commerce is where it’s at, and rising investment in so-called conversational commerce startups underscores the opportunity.

Via, a two-year-old, Bay Area-based startup, is among those riding the wave, having identified some trends that are becoming clearer by the month. First, more e-commerce sales will be on mobile phones this year than desktops (as much as 70% by some estimates), people tend to read text messages almost immediately, and consumers spend upwards of 30 minutes a day engaging with mobile messaging apps.

Via also insists that unlike an expanding pool of startups that are focused on helping retailers and others broadcast their marketing messages in SMS, there’s room for a player to better address the many other pieces that add up to a happy consumer experience, from delivering coupon codes to starting the returns process.

Indeed, according to co-founder and CEO Tejas Konduru — a Brigham Young grad

Article source: https://techcrunch.com/2021/06/21/via-a-mobile-commerce-startup-that-claims-51-million-in-sales-in-its-first-six-months-just-closed-its-a-round/

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