NATIONAL REPORT — As consumer technology continues to evolve, convenience store retailers must follow suit not only to accommodate shopper preferences, but also to remain competitive and capture customer loyalty and spending. And when it comes to mobile — whether it’s marketing, ordering or payment options — many companies start with a branded app.
Through an app, customers can access loyalty programs, coupons, pay for purchases and more. Those who have been in the app game for a while are continually rolling out updates and new features to benefit the customer, and the c-store company’s bottom line as well.
“Mobile unlocks a tremendous opportunity to drive more consumers into the store and encourage them to buy more items, spend more money and come back more frequently,” Charlie Lang, executive vice president of product and marketing at Koupon Media, a promotion network in small-format retail, told Convenience Store News.
Shell recently rolled Article source: https://csnews.com/mobile-can-unlock-many-opportunities-c-stores
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