MiWay has confirmed that an issue with a third-party lead provider resulted in users being charged to opt out of marketing SMSes.
MyBroadband readers alerted us to the issue, which saw their airtime balance being charged for their opt-out response to the following SMS:
[Name], want to see if MiWay can beat your current car insurance premium? Reply YES for a quote. NO=OptOut. Std rates TCs apply. Licensed STIFSP 33970.
Two different users showed proof of receiving this SMS on 9 June, and one showed MyBroadband proof that they had been charged when replying to the SMS with the word “NO”.
The billing of users who choose to opt out of direct marketing is against the rules of the Financial Sector Conduct Authority (FSCA).
The FSB (the predecessor to the FSCA) implemented these rules as part of changes made to its Policyholder Protection Rules (PPRs) in July 2018.
These rules require companies to adhere to
Article source: https://mybroadband.co.za/news/cellular/356701-miway-pulls-sms-marketing-that-broke-fsb-rules.html
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