Chat apps used by consumers for a wide range of brand engagement purposes, especially strong outside the U.S., according to new Mitto survey

Mitto, a leading provider of global omnichannel communications solutions, announced it now supports application-to-person (A2P) messaging via all major chat apps, extending brands’ ability to engage with customers on their preferred channels.

Mitto’s extended A2P support for all major chat apps coincides with new research from the company, which reveals insights into consumer preferences and use of chat apps across five countries: the U.S., ChinaIndiaBrazil and Nigeria. The findings from 600 respondents in each country show increased consumer use of messaging platforms and apps for both personal use and to engage with brands, which are seeking new channels to effectively interact with their customers where they are and in ways that fit seamlessly into their lifestyle.

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