Mitto, a leading provider of global omnichannel communications solutions, today announced the addition of Verified SMS by Google to the Mitto platform. The feature is aimed at helping businesses strengthen their conversations with users, build trust, and prevent scams. With Verified SMS, brands can leverage sender authentication and branding features to deliver highly secure, trustworthy SMS customer communications.
As more businesses digitize their customer communication channels and deploy SMS-based marketing, these interactions are left vulnerable to bad actors seeking to exploit SMS’ 98% open rate. Nearly 50 million people are expected to opt into business SMS messages in 2020, as more brands move toward mobile communication technologies, creating more opportunities for fraud or scams. Verified SMS by Google enables brands to make stronger connections with their customers and help protect them from unwanted, unsolicited and insecure texts.
Marketing Technology News: https://martechseries.com/sales-marketing/sales-enablement/unified-communications/mitto-adds-verified-sms-by-google-to-help-brands-strengthen-consumer-relationships/
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