MessageMedia acquired for $1.7 billion as M&A activity steps up a gear

MessageMedia co-founder Grant Rule. Source: supplied

Melbourne SMS marketing tech company MessageMedia has been acquired by Swedish rival Sinch in a whopping US$1.3 billion ($1.7 billion) deal, as MA activity in the sector continues to trend up.

And, according to one expert, we could only be at the beginning of this trend, with the volume and value of deals in the second half of the year expected to “eclipse” the first.

Founded in 2000 by Grant Rule, Justin Lau and Regina Hill, MessageMedia is a web-based software-as-a-service solution allowing businesses to embark on SMS marketing campaigns without any need for coding.

Now, the business has more than 60,000 SME users across 200 countries, and facilitates sends of more than 420 million messages each month.

“It’s been a remarkable journey over the last two decades,” Rule said in a

Article source: https://www.smartcompany.com.au/startupsmart/news/messagemedia-acquired-1-7-billion-ma-activity-trend/