MessageGears launches Segment, , a Product That Enables Marketers to Create Dynamic Audiences for Limitless Personalization Options

With MessageGears’ direct data access, Segment gives marketers the ability to do more with their data and export audiences to any third-party provider

MessageGears announced today the launch of Segment, a new product in the MessageGears Customer Marketing Platform. Segment allows marketers to create dynamic audiences using their live, real-time data wherever it lives, generating new possibilities for message personalization across email, mobile push and SMS.

Being able to divide recipients into audiences is one of the biggest keys to building effective personalized messaging campaigns, and MessageGears’ ability to connect directly to customers’ data provides a significant advantage when it comes to access and timeliness. Enterprise marketers will be able to utilize their data in more creative ways to create campaigns tailored to specific audiences, and export them to any third-party platform they use to send.

MessageGears Segment is differentiated from other

Article source: https://martechseries.com/sales-marketing/customer-experience-management/messagegears-launches-segment-product-enables-marketers-create-dynamic-audiences-limitless-personalization-options/