Digital marketer Xavier Allen, founder of Xcelent Marketing, spent most of his career in the music industry, with the last 2 years spent in digital marketing focused on helping music artist. Digital marketing was a natural progression with his history as a former artist and producer. He now helps both up-and-coming artist and celebrity artist expand their core fan base by boosting all social media through innovative DSP Marketing, SMS Marketing, and specific niche oriented social media advertisements.

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“In the music industry there are a lot of snakes trying to take advantage of you or tear you down. I just remain calm and do what I say I know I can do. The music industry is not the only space with obstacles. Digital Marketing has some of its obstacles of its own because

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