Digital marketer Xavier Allen, founder of Xcelent Marketing, spent most of his career in the music industry, with the last 2 years spent in digital marketing focused on helping music artist. Digital marketing was a natural progression with his history as a former artist and producer. He now helps both up-and-coming artist and celebrity artist expand their core fan base by boosting all social media through innovative DSP Marketing, SMS Marketing, and specific niche oriented social media advertisements.
“In the music industry there are a lot of snakes trying to take advantage of you or tear you down. I just remain calm and do what I say I know I can do. The music industry is not the only space with obstacles. Digital Marketing has some of its obstacles of its own because