Matcha Tea wants SMS tech to be used more in consumer spending

Is the SMS message about to make a comeback in the mobile marketing world?

Long thought of as a bit old hat, the SMS message could be in line to be used by consumers when speaking to brands, rather than vice versa.

Canned health drink start-up Matcha Works, which sells green tea in a variety of different flavours, wants to give consumers the option of buying its products via SMS instead of a subscription.

It describes subscription services as ‘not workable.’

According to SaaS firm Zuora, 58m people in the UK now subscribe to services – nearly 90 per cent of the population.

Havey Hodd, CEO at Matcha Works, said: “We think this technology could really disrupt the Consumer Packaged Goods (CPG) landscape and become the new way we all order food, drinks and other consumer products online.

Article source: https://mobilemarketingmagazine.com/matcha-tea-wants-sms-tech-to-be-used-more-in-consumer-spending-2

Shares