Tell us about your role and journey into omnichannel marketing.

We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger players such as Amazon. We wanted to bring data-driven automation to small and medium e-commerce companies.

As we grew and our customers grew, we noticed that Email Marketing wasn’t the scope our customers really needed. Our e-commerce marketers needed to add more channels to their automation to reach their customer in a larger variety of ways.

We saw the move towards omnichannel, and we made a decision that we were

Article source: https://martechseries.com/mts-insights/interviews/martech-interview-rytis-lauris-ceo-and-co-founder-omnisend/

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