Tell us about your role and journey into omnichannel marketing.
We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger players such as Amazon. We wanted to bring data-driven automation to small and medium e-commerce companies.
As we grew and our customers grew, we noticed that Email Marketing wasn’t the scope our customers really needed. Our e-commerce marketers needed to add more channels to their automation to reach their customer in a larger variety of ways.
We saw the move towards omnichannel, and we made a decision that we were