Gregory Zakowicz, Director of Content, Omnisend shares his thoughts on the top challenges that can be a hindrance to brand growth while sharing a few best practices and tips that can help power future content marketing initiatives:
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Welcome to this MarTech Series chat Gregory, tell us more about yourself and your role at Omnisend?
I am the director of content for Omnisend, where me and my team are responsible for shaping the direction of and creating company-branded content. This content includes statistics reports, the Cart Insiders Podcast, customer success stories, and other written or visual pieces.
I have been doing email marketing for over 15 years, both as a practitioner and consultant. For the past 10 years, I have worked directly for email marketing automation companies. I have watched the email marketing landscape evolve and marketers adapt. It’s been a fun ride so far, and I feel it’s just getting started.
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Article source: https://martechseries.com/mts-insights/interviews/martech-interview-with-gregory-zakowicz-director-of-content-omnisend/
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