MarTech Interview Brian Malkerson, Chief Revenue Officer at Attentive

Brian Malkerson, Chief Revenue Officer at Attentive on the benefits of SMS marketing in today’s marketing mix and how brands can drive more impact with this channel:

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Welcome to this MarTech Series chat Brian, tell us about your journey in sales-marketing through the years and more about your role at Attentive?

 My career started in management consulting and venture capital and then I switched, over a decade ago, to the startup space — particularly in mobile. I’ve been with Attentive since 2017 and built out their sales and partnership from the ground up. The early days were all about getting proof points to educate retailers on how SMS can help their ecommerce sales. It’s been incredibly rewarding to see our company grow to be the trusted leader in text message marketing.

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We’d love to hear more about the Attentive platform and

Article source: https://martechseries.com/mts-insights/interviews/martech-interview-brian-malkerson-chief-revenue-officer-at-attentive/

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