TORONTO, Jan. 23, 2018 (GLOBE NEWSWIRE) — Today, Maropost—the innovating force of sales and marketing automation—and Virgen Digital Brand Marketing announced their official partnership. Bringing together the latest in multi-channel marketing technology and decades of gaming industry experience, the two are overturning the current casino marketing landscape.
Uniquely collaborative, the partnership involves in-depth strategic contributions from executive teams from both organizations. Combining casino-specific marketing player engagement experience with digital marketing expertise, the collective knowledge of both teams alleviates typical tactical challenges that casino clients face with digital marketing.
“It’s rare to find a partner looking for true collaboration. But we found that with Virgen,� says Maropost CEO, Ross Andrew Paquette, “Together, we can completely change the way casinos look at marketing.�
Even for well-equipped casino marketing departments, navigating casino jurisdiction rules, ISP email delivery guidelines, and federal SMS regulations are constant concerns. Now, casinos looking to improve
Article source: http://markets.businessinsider.com/news/stocks/Maropost-and-Virgen-Partner-to-Modernize-Casino-Marketing-1013717321
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