Booksellers who participated in the February 22 session online marketing roundtable hosted by ABA’s IndieCommerce team learned some creative new forms of customer engagement, including periodic text messaging.
These biweekly online video conferences, held on Zoom.us and led by IndieCommerce Director Phil Davies, feature a visual format similar to the opening credits of The Brady Bunch: all participants are visible via their webcam feed in small windows at the top of the screen, while the main screen switches whenever another person begins to talk.
At this most recent session, led by Davies with the help of IndieCommerce Specialist Ryan Quinn, booksellers discussed the possibility of using SMS or text messaging to communicate with customers who opt in to the program. Before the session, booksellers who had signed up for the roundtable were sent an article from AdExchanger titled “What’s Old Is New Again as Online Sellers Rediscover
Article source: http://www.bookweb.org/news/marketing-roundtable-provides-new-ideas-customer-engagement-103431
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