NEWARK, N.J. — For convenience stores, it’s past time to understand what drives the millennial shopper, as the generation has officially overtaken baby boomers as the largest in the nation.
Convenience Store News Editorial Director Don Longo and Kimberly Otocki, content marketing specialist at loyalty provider Paytronix, recently hosted a webinar titled “How to Target Millennial Shoppers.”
The presentation provided insights on:
- How millennials want to engage with brands,
- What offers and promotions capture their interest, and
- How to tailor the customer experience to the generation.
As shoppers, millennials are looking for simplicity, personal touch and convenience. According to Otocki, simplifying marketing should be a priority for retailers.
Marketing to Millennials
Multi-channel programs that not only have a loyalty card, but also a mobile app and a website are ideal, as 43 percent of customers say carrying a card is their top frustration with loyalty programs. This particularly holds true for millennials, as Otocki pointed out that these shoppers are less
Article source: https://csnews.com/marketing-must-dos-attract-retain-millennial-shoppers
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