MUMBAI: Over the last decade we’ve witnessed the field of marketing transform in previously unimaginable ways. Much of this transformation has been driven by the breakneck advance of technology, leaving marketers struggling to catch up. But before the profession starts pinning all its woes on these unprecedented changes, it’s important to take a step back and view the broader picture. Marketing has always been at the very forefront of technological development and advancement.
Every era has seen the technologies of the day co-opted and put to use in service of the profession, from SMS marketing of the 90s and media buying during the internet boom, through to the more recent introduction of social media marketing. If we are to stay at the top of our game, it is our duty to remain constantly aware of new and evolving technologies and their applicability to our sector. As such, these are the marketing