Marketing might be the answer for corporate travel booking tool adoption

Corporate booking systems often get a bit of a beating for not enabling a user experience similar to leisure travel platforms.

A recent study from the Association of Corporate Travel Executives reveals some of the ongoing challenges when it comes to adoption of these technologies.

According to the research, only 11% of respondents say chat and instant messaging functionality is used to book travel, although 35% say they plan to use it going forward.

Currently, 86% of travel managers say company tools are used for booking travel, 49% say mobile is used and 12% say chat and instant message are used.

The “Booking Tools and Technologies” study, which was supported by American Express Global Business Travel, also reveals that although 81% mandate use of company platforms, 59% say online booking tool adoption is 70% or above.

And, 5% admit only one

Article source: https://www.phocuswire.com/corporate-booking-tools-ACTE-AmexGBT-research