Marketing Meetup Recap: Retaining New Customers | the American Booksellers Association

On Thursday, May 7, the American Booksellers Association presented a Marketing Meetup on retaining new customers, as stores are seeing an increase in traffic to their websites and resulting online sales. For the first in this two-part session, Jordan Brannon of Coalition Technologies, which previously partnered with ABA for an SEO session during Winter Institute, returned to offer expert guidance on this subject.

Booksellers can learn more about ABA meetups here.

Here are some of the key points from Brannon’s presentation:

• Before communicating with customers through personally identifiable information (PII), which includes contacting them via phone or email, booksellers should be sure to get customer consent first; they should also familiarize themselves with privacy laws, customer legal protections, and requirements of business owners in regards to PII.
  • Opt-in forms can be used to obtain consent. Keep in mind that these opt-in forms should be presented in all areas of the website that prompt

    Article source: https://www.bookweb.org/news/marketing-meetup-recap-retaining-new-customers-577252

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