Today, the majority of humanity is faced with a constant stream of language. We receive an average of 80 plus emails a day. We can scroll through hundreds of tweets or Facebook updates in minutes. With a reported 10 hours daily spent in front of screens, never before have people had to contend with and sort through so much language.
No wonder the average click through rate for a display ad is an abysmal 0.35 percent. More surprisingly, an email campaign is considered a success if only 25 percent of an audience opens it. So what’s a marketer to do?
My team at Persado used machine learning to analyze content in thousands of marketing campaigns (comprised of tens of millions of unique messages), that garnered over 100 billion impressions. And we learned some amazing things in the process about emotion, emojis, and more.
Emotional efficacy
We found that marketing language
Article source: https://venturebeat.com/2017/10/23/marketing-language-the-emotions-and-symbols-that-work-best/
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