Springbot, a marketing automation platform, adds a new messaging channel and personalization opportunity for retailers with the launch of of Short Message Service (SMS) Marketing. This allows merchants to plan their communication strategy across email, social and now text with their shoppers. After an easy setup and keyword selection process, retailers can use the channel to let subscribers who have opted into receiving those messages know about promotions and other updates happening with their brand.

“Around 90 percent of text messages are read in a minute and a half,” said Jarrett Board, Springbot’s Senior Director of Product Management. “And 75 percent of consumers like to receive their information through text messages. There’s a huge opportunity here for business owners to expand their communication channels.” Notably, SMS communication with shoppers is leveraged by retail giants like Home Depot, Reebok and Petco. “If these bigger brands have it,” Board said, “we thought, why

Article source: https://www.martechcube.com/marketing-automation-platform-springbot-introduces-sms-marketing/

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