I hate reading menus in chain restaurants. I don’t like T-shirts with writing on them. I believe ‘wackaging’ (packaging with ‘wacky’ labels) is not far from a cult. And then there are brands being silly on social media.
Digital media seems to have afforded marketers the chance to joke around in the margins. But few marketers are funny. So now consumers are resigned to at least a dash of bullshit in a good proportion of their marketing messages.
(I don’t think I’m necessarily exaggerating, though I am finding it harder to separate the part of me that writes about marketing from the tired parent who shouts at the television.)
The irony is that among marketers, the buzzword of the past five years has been ‘customer experience’, which if we’re honest should mean that product and service are compelling. Copy is no doubt one part of that, and yet it can still overshadow.
By all
Article source: https://www.marketingweek.com/marketers-loose-language/
Recent Comments