Last week, it happened—the Clubhouse thinkpiece floodgates finally opened. From the app’s viability as an advertising platform to whether or not marketers will keep logging on post-pandemic, it officially entered the zeitgeist.
- ICYMI: Clubhouse = an invite-and-iOS-only audio-chat platform (dashing, no?) that has exploded in popularity of late.
But as I read word after word about Madison Avenue’s evolving relationship with the app, I couldn’t help but wonder: Does Clubhouse’s reputation as a haven for tech bros make it less appealing to female marketers?
TL;DR: Girls just wanna have Clubhouse
Marketing Brew heard stories from hundreds of women about how Clubhouse boosted their marketing careers in an otherwise socially stagnant time.
Networking: “I’ve actually gotten really cool opportunities from being a speaker/participant in [Clubhouse] rooms, like being asked to be on podcasts or speaking on panels.”—Allyssa Eclarin, branding and product marketing consultant
ROI: “I was listening in on
Article source: https://www.morningbrew.com/marketing/stories/2021/02/22/marketers-clubhouse-career-growthbut-tech-bro-platform-work-women
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