Tracey Wallace is a writer turned content marketer turned SEO pro. She was the head of BigCommerce’s content team and now serves a similar role for MarketerHire, a marketplace for freelancers, which launched in 2019.
In our recent conversation, she addressed the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive traffic with content marketing.
Our entire audio interview is embedded below. The transcript is edited for clarity and length.
Eric Bandholz: MarketerHire has grown dramatically.
Tracey Wallace: Yes, we’ve grown an insane amount. I’ve been there for about a year and a half. I was the only full-time marketing staff initially.
MarketerHire is a marketplace for freelance marketers. When I joined, the primary marketing tactic was ads; they are still important for us. But I was brought in to build organic search traffic, which is my background. I’ve done it for several other B2B companies.
We’re trying to grow our marketing
Article source: https://www.practicalecommerce.com/marketerhire-exec-on-freelancers-content-seo
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