Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Marchex Stream, a powerful conversational data streaming and business intelligence platform.
Marchex Stream is a new platform that analyzes consumer-to-business conversational data, gains insights in real time and at any scale, extracts signals of consumer intent and supports predictive analytics and the development of artificial intelligence-driven, use-case specific applications. It also serves as the foundation for future Marchex product development and innovations.
In today’s fast-moving multichannel marketplace, it is critical for businesses to be empowered to access and integrate data across multiple communication channels, including voice and text. With Marchex Stream, a customer’s journey can now be captured across its many touchpoints, including inbound and outbound phone calls, SMS, messaging and chat, in a single, unified platform and processed within seconds. This capability is critical for businesses to be able
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