SAN DIEGO, Aug. 4, 2020 /PRNewswire/ — Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update.
The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing.
Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product expansion furthers Mapp’s leading role as a platform for insight-led customer engagement.
Michael Diestelberg, VP Product Marketing at Mapp, comments: “More than ever, digital marketing is focused on cost efficiency. For marketing teams, reliable, data-based insights for the targeted activation of end consumers are, therefore, all the more important. I am pleased that we are now releasing this Summer Update, following the consistently positive customer response to our recent product enhancements. It is designed
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