San Diego/Berlin: Mapp, a provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software.

Webtrekk’s expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp’s digital marketing platform, Mapp Cloud. The combination of Mapp’s deep customer acquisition and engagement capabilities with Webtrekk’s customer intelligence will create a next-generation digital marketing platform capable of delivering end-to-end customer experiences powered by advanced analytics and personalization. The integrated platform will enable marketers to pool customer data centrally, analyze customer behavior with machine learning, and engage customers with the right content across all channels.

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“Mapp has mastered customer acquisition and engagement, and we introduced unified customer data with the release of our customer data platform in 2018,” said Steve Warren,

Article source: https://www.martechadvisor.com/news/marketing-analytics/mapp-acquires-webtrekk-to-strengthen-analytics-and-customer-intelligence-capabilities/

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