Dennis Hegstad believes the best way to recover abandoned carts is via text messages. But his messages are not automated or bot-driven. Hegstad’s company, LiveRecover, sends one-to-one texts from a real person to folks who have left an ecommerce checkout without completing a purchase.
“It’s peer-to-peer texting,” he told me. “We’ll send messages from a real person. It’s not a drip campaign. About 55 percent get replies. Our total recovery rate on average is about 21 percent, which is really good.”
The notion of using SMS for abandoned carts is not new. But using humans to do it individually is unique. I recently spoke with Hegstad about his company and the rise of commercial SMS, among other topics.
What follows is the entire audio of our conversation and a transcript, edited for length and clarity.
Eric Bandholz: Tell us about LiveRecover.
Dennis Hegstad: We do SMS marketing with a focus on recovering abandoned
Article source: https://www.practicalecommerce.com/manual-texts-recover-21-percent-of-abandoned-carts-say-liverecover-founder
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