Retailers can now identify anonymous visitors to maximize marketing spend and boost revenue
LITITZ, Pa., May 05, 2020 (GLOBE NEWSWIRE) — Listrak, the leading digital marketing cloud technology provider for retailers, today announced the launch of Growth Xcelerator Platform (GXP). GXP integrates identity resolution capabilities within Listrak’s suite of cross-channel marketing tools to deeply personalize customer interactions. Marketers can leverage GXP to respond to customer signals in order to drive stronger engagement and produce dramatically higher levels of revenue.
American consumers are projected to own up to 13 devices and connections by 2022, according to Cisco’s Visual Networking Index. As this number of touchpoints continues to grow, identity resolution will become increasingly crucial in consumer engagement strategies. Listrak’s proprietary GXP identity technology enables retailers to turn anonymous traffic into
Article source: https://finance.yahoo.com/news/listrak-accelerates-revenue-growth-retailers-130010822.html
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