Lifecycle marketing connects a business and its customers, providing the proper communications at the proper time. Done well, it helps retain buyers and provide a better overall shopping experience.
Instead of thinking about lifecycle marketing as email or text messages, view it as a relationship.
“Lifecycle marketing is the conversation you’re having with your customers on an ongoing basis. It’s reflective of a customer’s journey as she experiences your product, and it’s not focused on those one-off email sends or little blasts of information on social media or through individual campaigns. It’s about that long-term relationship,” said Val Geisler, a customer evangelist at Klaviyo.
Geisler pointed out that customers are at a particular phase with your business — prospects, new buyers, or brand advocates, as examples. Each has a different relationship with your products or brand.
“I liken it to dating. You have different conversations when you first date someone than when you’ve
Article source: https://www.practicalecommerce.com/lifecycle-marketing-in-practice
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