Apple’s (AAPL) iPhone has always been something of a luxury product, and it’s slated to be even more so if the next iteration ends up costing more than $1,000 as some rumors indicate.
The iPhone 7 Plus already starts at $769. This high price has long been obscured by marketing maneuvers like “free upgrades,” subsidies in exchange for a contract, or amortizing a phone’s cost over a period of time.
Effectively, the phone, like the plan, has become a monthly expense rather than a big-ticket item, and Apple itself has gotten on board on the action, beginning a financing program in 2015.
However, the expected price hike when Apple releases the iPhone 8 on Sept. 12 may turn into a converting tool for Google’s (GOOG,
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