As Zacharias notes, it’s imperative to ensure that a user has opted in to receiving your messages before you decide to send. It can be tempting to instantly log a cellular number into your system after receiving it on account creation or with an order, but in this instance discretion is the better part of valor. By respecting your audience’s privacy they are more likely to respect you in turn, and will appreciate that you aren’t hounding them for their time, attention, and money. Furthermore, there are many countries that legally require opt-in for data protection reasons, so you’ll want to ensure that you’re complying with local law.
Secondly, text messages are a line of communication that will immediately alert the consumer, unlike email. This means that the timing of your message is more important than ever, and that you should consider time zones when planning national
Article source: https://www.prnewswire.com/news-releases/latest-jon-zacharias-marketing-guide-highlights-mobile-commerce-301300263.html
Recent Comments