Brief:
- LandShark Lager, the Anheuser-Busch beer licensed from Jimmy Buffett’s Margaritaville, is working with conservation group Shark Angels on an SMS-based campaign to save endangered sharks. The beer brand donated money to Shark Angels to adopt 100 sharks, per information shared with Mobile Marketer.
- As part of the campaign, LandShark is giving six people a chance to win a trip to Margaritaville Resort in Hollywood, Florida, for two nights. While there, each winner and a friend can participate in a dive with live sharks. In addition to airfare and lodging, winners will receive $100 of Uber credit and a $500 prepaid card for meals and travel expenses, per the SMS contest rules.
- People ages 21 and older can now text the word “SHARK” to 78896 for a chance to win through Aug. 24. The trip will be on Sept. 12-14, per the announcement.
Insight:
LandShark Lager’s SMS-based entry for its contest
Article source: https://www.mobilemarketer.com/news/landshark-lager-dips-into-sms-contest-for-shark-dive-trip-conservation-eff/559686/
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