Ukrainian mobile operator Kyivstar has introduced to business customers the Business Data Solution. This uses big data to help customers design targeted mass SMS campaigns to specific audiences.
The system is managed over a web interface and uses machine learning algorithms to define segments of customers who could be interested in the campaign.
Users can define the audience and choose the dissemination period and the text. The system indicates then the estimated costs of the campaign.
Only the sent messages incur a cost. A list of potential recipients can be formed using the base of subscribers at Kyivstar which has given prior consent to SMS marketing.
The operator also plans to re-fresh its Everything Together Gaming tariff from 1 September. The tariff will include a new premium account for the World of Tanks game. Other conditions of the tariff will remain unchanged
Article source: https://www.telecompaper.com/news/kyivstar-launches-sms-advertising-for-businesses-based-on-big-data-system--1305042
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