Klaviyo Unveils New Marketing Automation Innovations with Personalized Benchmarks Tool and Conversational SMS

BOSTON–(BUSINESS WIRE)–Mar 30, 2021–

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS marketing platform helps online brands to communicate with customers in fast, casual format.

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Klaviyo platform enhancements (Graphic: Business Wire)

“We continually use data to inform and evolve our technology, guiding retailers to better performance and results. Because our platform can bring in and analyze massive amounts of data from ecommerce platforms and about customer engagement, brands are able to create personalized

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